In the wake of Covid, customer's wants, needs, expectations and purchasing decisions are constantly evolving and marketing has come to play an important role. In particular, digital marketing has received a fresh impetus with all businesses - be it small, medium or large - turning towards or planning to adopt virtual modes of operation.
The scheme was announced in November to incentivise formal job creation in the country and subsequently approved by the Cabinet in early December.
This year has also been a challenging year for the workforce as well as for employers due to the outbreak of the COVID-19 pandemic. The government imposed a nationwide lockdown from March 25, which had an adverse impact on economic activities and resulted in the exodus of migrant workers from large cities to their homes in the hinterland.
French IT services provider Capgemini is looking to hire about 24,000 people in 2021. These include laterals as well as fresh hires from campuses. The recruitment numbers are almost the same as last year.
Appinventiv has also resumed hiring from remote locations in Q2 of the financial year 2020-21. The company has hired 100 people in lockdown, and is planning to hire over 300 more from remote locations. The company is on track to clock over 200% growth in revenue in H1 FY 2020 - 2021 vis-à-vis H1 of FY 2019-20.
In 2020, sectors like medical/healthcare, IT, BPO/ITES were less impacted while the sectors that struggled to cope included retail, hospitality and travel, according to the survey that covered 1327 recruiters and consultants across the country.
"L&T not only offers Graduate and Post Graduate Engineer Trainees (GETs & PGETs) continuous learning opportunities and a growth path but also gives them immense satisfaction to work on projects that are high on the top of national or global pecking order," company's chief executive and managing director S N Subrahmanyan said.
The Make-in-India drive will bring in some fresh investments but do not bet big on it to create many jobs. For a country that adds 7-10 million new workers every year, all this will be just a drop in the ocean.
From understanding tech to emotional intelligence, key skills needed by professionals
As the demand for transferable skills that can be remotely applied is growing, tech-based courses and digital marketing training dominated the learning realm. Digital marketing and web & mobile app development were the top profiles among employers hiring remote interns and entry-level employees.
Axis Bank, Infosys, Tata Steel, Vedanta, RPG Group, Dalmia Cement and Tata Chemicals among others have accelerated their search for female talent as the new ways of working and the resultant flexibility lead to greater opportunity for women’s workforce participation.
Seven top IITs — Bombay, Madras, Kharagpur, Guwahati, Kanpur, Roorkee and BHU — have together received 137 offers for international locations till now for the class of 2021, less than half of the 305 offers the previous batch had received, according to data culled from the institutes’ placement cells.
